Check out the letter below from NAB (National Association of Broadcasters) Head to Nielsen Media Research regarding DTV (digital TV) readiness and Nielsen accuracy (sound familiar?).
If only the NAB concerned itself with the overall accuracy of Nielsens’ research (the low sample sizes that adversely affect specific groups like U.S. born Latinos) rather than specific, cherry […]
Entries from March 2009
NAB Tries to Reason with Nielsen.. a monopoly
March 14th, 2009 · No Comments
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