Truth, Lies and Media”

Sunbeam Suing Nielsen over LPM Ratings
 
TVNEWSDAY, Apr 30 2009, 3:31 PM ET Today Sunbeam Television Corp., owner of WSVN, the Fox affiliate in Miami (DMA 16) filed a complaint against Nielsen Media Research, Inc. in federal court in Florida, seeking to restore competition in the market for TV ratings.
 
Sunbeam alleges that Nielsen violated […]

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According to recently released Goldman Sachs Report on Media Economy/Myers Research List TV, media research innovation is NOT meeting industry needs. No Kidding?!
 
Quoting the Report:
With hundreds of millions of dollars invested annually by media companies in custom and syndicated research designed to offer marketers insights beyond the basic Nielsen and comScore […]

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