According to HispanicAd.com www.hispanicad.com Federal Communications Commission (FCC) has initiate an inquiry into whether Arbitron’s deployment of its new audience measurement system, the portable people meter (PPM), was undermining the Commission’s efforts to promote media diversity and expand ownership opportunities for businesses owned by people of color. Over the months, there […]
Entries from May 2009
FCC Investigates Radio PPMs… Why not Nielsen?!
May 18th, 2009 · No Comments
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