Truth, Lies and Media”

According to the industry website ShellyPalmer.com Big Media companies are working on an alternative to Nielsen media.
ABOUT TIME! I wonder if the weak economy and the pitiful shape of TV’s business has anything to do with this?

See the link below:

http://www.shellypalmermedia.com/2009/08/14/big-media-companies-team-to-take-on-nielsen-mediabytes-with-shelly-palmer-august-14-2009-3/